Tips & Tricks

Just don’t do it–don’t cheat.
       I know it’s tempting, because it seems so easy and it’s just sitting there waiting for you to do it, but do not click on the AdWords displayed on your own site to increase your revenue. Google (rightfully) frowns on this.
       Plus, Google has some of the smartest engineers around, and [...]

Make sure you display AdWords prominently.        It’s to your financial advantage to put the AdWords near the top of your page on the right. Make sure there is enough “breathing room” — i.e. white space around the ads — so that they will easily attract your visitors.

Select vertical AdWords format.
       Everyone’s seen way too many horizontal banner ads up top.  Thus, Google recommends you choose the vertical — not horizontal — format to display your AdWords.   I agree.  People have become “banner blind” to a horizontal format. Plus, Google has “trained” us to click on relevant text ads on their own [...]

Knock yourself out to make high quality information pages. The ideal Google AdSense page should have great content about a very specific topic.  Take pains to be very clear about what the topic is, and carefully choose the keyword (or key phrase) describing the topic.  Users don’t like vague pages that don’t make it very [...]

Think about segmenting your sites: making some pages for high search engine traffic, other pages to sell products, and still other pages just for Google AdSense.
To implement this, you’ll need to recognize that different pages on your site can have different purposes. You may have pages designed to sell specific products. Others may be [...]